BACKGROUND The client was a builder’s merchant based in the United Kingdom, whose objective was to attract customers to the website and increase the number of website orders. OBJECTIVE The primary challenge for this client was the low average conversion rate of the website, coupled with a tight marketing budget in a highly competitive market (building supplies). Thus, it was essential to...
BACKGROUND I worked with a client who provided roof cleaning services in London and more than twenty other locations across the UK. Before I took over their account, they had been running their own campaigns and had been getting leads at an average of £70 each. OBJECTIVE The client had been investing a lot of resources into running campaigns with very little return. My main goal was therefore to...
BACKGROUND This client has operated as a luxury bathroom seller for over 20 years and is one of the UK’s leading businesses in the industry. Unfortunately, their e-Commerce business was struggling with a negative ROI for a number of the brands they carry and they wanted to rapidly improve their paid traffic efforts. OBJECTIVE As with all the PPC campaigns we run, our primary goal is to make...
