BACKGROUND A dynamic e-commerce retailer in the sportswear industry aimed to amplify its online presence and bolster sales within a competitive market. The brand’s extensive product range and commitment to excellence paved the way for harnessing advanced Google Ads strategies to capture high-quality leads, boost conversions, and drive substantial growth. OBJECTIVE The primary aim was to...
BACKGROUND Square Foot Ceramics, a reputable tile distributor based in the South East of England, prides itself on providing exceptional service and quality tile products to the interior design, contract, and architectural industries since its establishment in July 2005. With my expertise, I aimed to position them as the leading tile supplier in London, showcasing their extensive range of...
BACKGROUND Lotiss is a premier window treatment retailer based in the United Kingdom, offering a diverse range of shutters, blinds, and curtains. Despite their exceptional product selection, Lotiss faced challenges in gaining prominence in the highly competitive online marketplace and achieving their desired sales and revenue targets. They sought a comprehensive digital marketing strategy to...
When it comes to running an e-commerce store, everyone desires increased visitors, subscribers, and customers. However, with a limited budget, it becomes crucial to invest wisely in online marketing tools. In this article, we’ve curated a list of the best and most affordable tools that will help you grow your e-commerce store effectively. Let’s dive in! Google AnalyticsGoogle...
BACKGROUND This case study focuses on a successful e-commerce business specialising in bespoke handmade jewellery. Through targeted advertising campaigns, the client sought to increase their reach and visibility in order to boost their sales figures. With this in mind, I was consulted to improve the online presence of the business and to develop strategies to better position the jewellery brand...
