BACKGROUND
Lotiss is a premier window treatment retailer based in the United Kingdom, offering a diverse range of shutters, blinds, and curtains. Despite their exceptional product selection, Lotiss faced challenges in gaining prominence in the highly competitive online marketplace and achieving their desired sales and revenue targets. They sought a comprehensive digital marketing strategy to enhance brand visibility, drive qualified traffic, and boost conversions.
OBJECTIVE
- Increase Online Visibility: Our goal was to improve Lotiss’s online presence through Google Ads campaigns, ensuring they appeared prominently in search results when potential customers searched for window treatment solutions.
- Boost Conversions & Revenue: We aimed to drive qualified traffic to Lotiss’s website and optimise their conversions, ultimately increasing revenue from their online sales
STRATEGY
To accomplish Lotiss’s objectives, we devised a robust Google Ads strategy employing various campaign types, ad formats, and optimization techniques:
- Keyword Research & Optimisation:
We conducted extensive keyword research to identify relevant and high-converting search terms used by potential customers seeking window treatments. Our strategy included both phrase match and exact match keywords, ensuring comprehensive coverage of the target audience. - Campaign Types:
a. Search Campaigns: We launched highly targeted search campaigns to capture users actively searching for window treatment products. Ad groups were organised based on product categories, ensuring ad relevance and better ad ranking. - b. Shopping Campaigns: We implemented Google Shopping campaigns to showcase Lotiss’s product inventory with eye-catching images and relevant product information. The campaigns were optimised to boost visibility and attract potential buyers directly to the product pages.
- Ad Extensions & Site Links:
We incorporated ad extensions, such as call extensions, location extensions, and sitelink extensions, to enhance ad visibility and provide users with additional relevant information, making it easier for them to engage with Lotiss. - Remarketing Campaigns:
To re-engage potential customers who previously interacted with Lotiss’s website, we developed dynamic remarketing campaigns. Tailored ads were shown to users based on their past browsing behaviour, reminding them of Lotiss’s offerings and encouraging return visits. - Mobile Optimization:
Recognizing the growing significance of mobile traffic, we ensured that all ads and landing pages were optimized for seamless mobile user experiences, thus capturing potential customers across various devices.
RESULTS
Our data-driven Google Ads strategy produced remarkable results for Lotiss, transforming their online presence and significantly improving their overall performance:
- Enhanced Online Visibility: Lotiss witnessed a 60% increase in ad impressions and a 45% rise in ad clicks, establishing a strong presence in the online window treatment market.
- Increased Conversions & Revenue: The strategic optimization of ads and landing pages resulted in a 35% boost in conversion rate and a 50% increase in revenue within the first three months of the campaign.
- High ROI: Our focused budget allocation and smart bidding strategies contributed to an impressive 80% improvement in return on ad spend (ROAS).
- Expanding Customer Base: The dynamic remarketing campaigns contributed to a 25% increase in repeat customers, fostering brand loyalty and customer retention.
Conclusion:
Through our tailored Google Ads approach, Lotiss successfully achieved their objectives of increased online visibility, heightened conversions, and improved revenue. The partnership exemplifies how data-driven strategies, precise audience targeting, and ongoing optimisation can lead to exceptional results and long-term business success.
