BACKGROUND A dynamic e-commerce retailer in the sportswear industry aimed to amplify its online presence and bolster sales within a competitive market. The brand’s extensive product range and commitment to excellence paved the way for harnessing advanced Google Ads strategies to capture high-quality leads, boost conversions, and drive substantial growth. OBJECTIVE The primary aim was to...
BACKGROUND Square Foot Ceramics, a reputable tile distributor based in the South East of England, prides itself on providing exceptional service and quality tile products to the interior design, contract, and architectural industries since its establishment in July 2005. With my expertise, I aimed to position them as the leading tile supplier in London, showcasing their extensive range of...
BACKGROUND Lotiss is a premier window treatment retailer based in the United Kingdom, offering a diverse range of shutters, blinds, and curtains. Despite their exceptional product selection, Lotiss faced challenges in gaining prominence in the highly competitive online marketplace and achieving their desired sales and revenue targets. They sought a comprehensive digital marketing strategy to...
When it comes to running an e-commerce store, everyone desires increased visitors, subscribers, and customers. However, with a limited budget, it becomes crucial to invest wisely in online marketing tools. In this article, we’ve curated a list of the best and most affordable tools that will help you grow your e-commerce store effectively. Let’s dive in! Google AnalyticsGoogle...
BACKGROUND This case study focuses on a successful e-commerce business specialising in bespoke handmade jewellery. Through targeted advertising campaigns, the client sought to increase their reach and visibility in order to boost their sales figures. With this in mind, I was consulted to improve the online presence of the business and to develop strategies to better position the jewellery brand...
BACKGROUND The client was a builder’s merchant based in the United Kingdom, whose objective was to attract customers to the website and increase the number of website orders. OBJECTIVE The primary challenge for this client was the low average conversion rate of the website, coupled with a tight marketing budget in a highly competitive market (building supplies). Thus, it was essential to...
BACKGROUND I worked with a client who provided roof cleaning services in London and more than twenty other locations across the UK. Before I took over their account, they had been running their own campaigns and had been getting leads at an average of £70 each. OBJECTIVE The client had been investing a lot of resources into running campaigns with very little return. My main goal was therefore to...
BACKGROUND This client has operated as a luxury bathroom seller for over 20 years and is one of the UK’s leading businesses in the industry. Unfortunately, their e-Commerce business was struggling with a negative ROI for a number of the brands they carry and they wanted to rapidly improve their paid traffic efforts. OBJECTIVE As with all the PPC campaigns we run, our primary goal is to make...
